Everybody Writes Book Description
Owners and everyone else who works in the digital space should have a copy of Ann Handley’s Everybody Writes. Be it writing a book or articles for blogs and websites or marketing on social media; this book is your go-to guide to making your business thrive.
Handley splendidly details how you can attract and retain customers by improving your communication ability in a content-driven world.
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. Writing matters more now, not less. Our online words are our emissaries: They tell our customers who we are.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production, and publishing. She also includes actionable how-to advice designed to get results.
These lessons and rules apply across all of your online assets:
- web pages
- landing pages
- marketing offers
- Facebook, Twitter, LinkedIn, and other social media platforms
Handley deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. She purposely designed this book as the go-to guide for anyone creating or publishing any online content – whether you’re a big brand or small and solo.
- How to Write Better (or How to Hate Writing Less, for the recovering or “adult-onset” writer) offers some handy scaffolding and blueprints for better thinking and writing.
- Writing Rules offers easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
- Story Rules (Part 3) and Publishing Rules (Part 4) give guidelines on elements that infuse heart, soul, and integrity into your content and layer it with a warm blanket of trust. There’s a lot to learn here, from the ground rules of journalism to publishing and more.
- Things Marketers Write gives you a super-tactical look at typical marketing tasks.
- And, finally, Content Tools delivers a reference list of resources and paraphernalia to help you produce your best work.
Everybody Writes Editorial Reviews
“Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! Ann shows you how to take your writing from awkward or awful to electric or elegant with wisdom and an infective wittiness. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve. Even though I’ve written ten books, I still learned a great deal in these pages, and now I’m eager to flex my newfound content creation muscles.” – David Meerman Scott, best-selling author of The New Rules of Marketing and PR
“The alternate click-bait title of Ann’s great new book could have been 73 Ways to Improve Your Writing and Conquer the World! And it would have been an understatement. We’re all publishers now, and the better writers connect, persuade, and win. Be one of them with this book.” – Brian Clark, Founder and CEO, Copyblogger Media
“All your shiny new channels, properties, and platforms are a waste of space without smart, useful content. Ann Handley’s new book helps make every bit of content count – for your customers and your bottom line.” – Kristina Halvorson, President, Brain Traffic
“I just glanced at the table of contents, and I’m already a better writer. Ann Handley might just single-handedly save the world from content mediocrity. Really, really ridiculously good-looking content just got an owner’s manual.” – Jason Miller, Senior Content Marketing Manager, LinkedIn
“Let’s face it; writing is not optional for today’s marketer. Ann’s witty take on what works and what doesn’t will help you master business writing and – more importantly – have fun while you’re doing it!” – Ardath Albee, B2B Marketing Strategist and Author, eMarketing Strategies for the Complex Sale and Digital Relevance
“Useful to the extreme, Everybody Writes is the first must-read book on the subject since Stephen King’s On Writing. Bursting with ways to improve your short and long-form content, it’s too good to be skimmed. This book should be included with every keyboard sold, like a combo pack of communication clarity. You’ll be a better writer by page 15. By the end of this book, you’re thinking about giving Steinbeck a run for his money. I passionately recommend Everybody Writes.” – Jay Baer, President, Convince & Convert, and Author, Youtility
“Finally, a sensible writing guide for a digital age! Everybody Writes is a unique blend of how-to-write rules and what-to-write revelations. Whether you are overhauling your everyday communication or sitting down to write a book, Ann Handley’s irreverent style and inspirational wisdom will transform the way you write. Move over Strunk & White, Everybody Writes is the creative resource for a new generation.” – Andrew M. Davis, Author, Brandscaping
About Ann Handley
Ann Handley speaks and writes about how you can rethink the way your business markets.
Forbes cited her as the most influential woman in Social Media. Furthermore, ForbesWoman also recognized her as one of the top 20 women bloggers. She is the Chief Content Officer of MarketingProfs – a training and education company with the largest community of marketers in its category.
Ann is the co-founder of ClickZ.com, a pioneer in digital marketing, which was one of the first sources of interactive marketing news and commentary. She is also a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.)
Her new book is Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Ann has more than 250,000 followers on Twitter and writes about content, marketing, and life at the highly entertaining AnnHandley.com.