Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

One of the best books on persuasive writing that can help content writers, copywriters, and social media and email marketers increase their leads and conversions.

“Content writing is not merely about cranking out articles. As digital marketers, content creators, and writers, our job is to produce materials that trigger the audience’s emotional responses. In Hypnotic Writing, the strategies and techniques shared by Joe Vitale are sure to elevate your persuasive writing skills.” – ROBERT LEE

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Discover the secrets of written persuasion!

In his words, Joe Vitale explains what hypnotic writing is about:

Hypnotic Writing is intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service.


Hypnotic Writing achieves this state by the right use of words to create mental experiences. In other words, you get people so interested in your website, or email, or sales letter, that almost nothing else matters. And if you do this right, your hypnotic writing will lead your readers to take action.

Joe Vitale reveals the secrets of persuasive writing, combining metaphysics and psychology. In Hypnotic Writing, he shows you the tricks used by top marketers to create compelling content promoting and selling products. For sure, social media marketers, content creators, writers, and copywriters can all benefit from the techniques presented in this book.

“The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It’s pure genius.” – Joseph Sugarman, author of Triggers

“I’ve read countless books on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.” – David Garfinkel, author of Advertising Headlines That Make You Rich

“I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from email writing, Joe’s specialty, Hypnotic Writing is the most important book on copywriting (yes, that’s really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.” – Bob Bly, copywriter and author of The Copywriter’s Handbook

“I couldn’t put this book down. It’s eye-opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly – exemplifying the techniques by the writing of the book itself as you go along.” – David Deutsch, author of Think Inside the Box, www.thinkinginside.com

“Hypnotic Writing is packed with so much great information it’s hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there’s any question about how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you’re going to love it. Just watch and see.” – Blair Warren, author of The Forbidden Keys to Persuasion

Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called “The Buddha of the Internet” for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include The Red Cross, PBS, Hermann Children’s Hospital, and many other small and large international businesses. Joe is a fiery and inspiring speaker who has spoken before hundreds of business groups.