Why Neglecting These Countries for Online Gigs Is a Mistake

Online Gigs in High-income Economies

The U.S., U.K., Canada, and Australia are the top employers of remote workers in the Philippines. But they are not the only ones that need freelancers. Unfortunately, many Filipinos are not aware of online gigs in other high-income economies. Neglecting these nations and territories, sad to say, is a mistake.

Table 1. Top Countries Hiring the Most Filipino Freelancers

Note: The percentages shown are not a breakdown of countries. Instead, it indicates the origin of clients in the portfolio of freelancers.

Country

Percentage

United States

60%

Australia

29%

United Kingdom

26%

Canada

20%

(Fenol)

According to PayPal, 60% of clients hiring Filipino freelancers are Americans. It is evident, too, that the majority of them are from western countries. Such being the case, where is the rest of the world?

For sure, the large pool of talent in the Philippines can benefit many other countries. So, the key to expanding the window of opportunity is to identify the other sources of clients. To this end, I compiled a list of high-income economies. Furthermore, I also factored in the English language usage rate and the population.

Countries that Should Hire Filipino Freelancers

Clients from high-income countries (HIC) benefit the most from hiring online freelancers. In particular, they can save money by paying less salary or hourly rates. Filipinos, meanwhile, earn more than working for local companies. By and large, this relationship mutually benefits both entities.

‌What Is HIC?

HIC refers to high-income countries, a term coined by the World Bank to classify economies. In essence, they group countries and territories based on their Gross National Income (GNI) per capita.

Table 2. World Bank Country Classification by Income Level

Income Group

GNI per capita

High income

More than $12,695

Upper middle income

$4,096 to $12,695

Lower middle income

$1,046 to $4,095

Low income

(Hamadeh et al.)

According to the World Bank, a high-income country has a GNI per capita of US$12,696. These are the countries often referred to as “first world” or “developed countries.”

Which Countries Are Deemed High-income Economies?

The World Bank identified 80 high-income economies. Rather than presenting the entire list, though, I chose to narrow it down using two factors:

  • English Usage Rate. Communication is a prerequisite to any client-freelancer relationship. Thus, it makes sense to seek jobs in countries a portion of the population can speak English.
  • Total Population. For businesses to spend money on typical freelance services, they need a market. Using population is unconventional, but it serves its purpose of narrowing the list.

Table 3. High-income Economies with English Speakers

Country

GNI per Capita

Percentage of English Speakers

Population

Australia

$53,690

92.8%

25,499,881

Austria

$48,350

73.0%

9,006,400

Belgium

$45,750

60.0%

11,589,616

Canada

$43,580

83.0%

37,742,157

Chile

$13,470

9.5%

19,116,209

Croatia

$14,530

60.0%

4,105,268

Cyprus

$26,440

73.0%

1,207,361

Czech Republic (Czechia)

$22,070

27.0%

10,708,982

Denmark

$63,010

86.0%

5,792,203

Estonia

$23,170

50.0%

1,326,539

Finland

$49,780

70.0%

5,540,718

France

$39,480

39.0%

65,273,512

Germany

$47,470

56.0%

83,783,945

Greece

$17,930

51.0%

10,423,056

Hong Kong SAR, China

$48,630

46.1%

7,496,988

Ireland

$65,620

98.4%

4,937,796

Israel

$42,600

85.0%

8,655,541

Italy

$32,290

34.0%

60,461,828

Japan

$40,360

15.0%

126,476,458

Latvia

$17,880

46.0%

1,886,202

Lithuania

$19,620

38.0%

2,722,291

Netherlands

$51,060

90.9%

17,134,873

New Zealand

$41,550

97.8%

4,822,233

Norway

$78,290

90.0%

5,421,242

Poland

$15,240

37.0%

37,846,605

Portugal

$21,790

27.0%

10,196,707

Puerto Rico

$21,740

48.6%

2,860,840

Singapore

$54,920

83.1%

5,850,343

Slovak Republic (Slovakia)

$18,920

26.0%

5,459,643

Slovenia

$25,360

59.0%

2,078,932

Spain

$27,360

22.0%

46,754,783

Sweden

$54,050

89.0%

10,099,270

Switzerland

$82,620

61.3%

8,654,618

Taiwan, China

30.0%

23,816,775

Trinidad and Tobago

$15,420

87.7%

1,399,491

United Kingdom

$39,830

98.3%

67,886,004

United States

$64,530

95.5%

331,002,647

Uruguay

$15,790

24.0%

3,461,731

(“World Bank Open Data”)

What Is the Economic Classification of the Philippines?

Over the last several years, the Philippines has made great economic strides. From 2000 to 2009, its annual growth rate averaged 4.5%. But from 2010 to 2019, the economy grew at an average of 6.4%, making it one of the fastest-growing economies in Asia.

Since 2016, the GNI per capita increased at remarkable rates year over year. But the economy took a severe hit from the COVID-19 pandemic. Henceforth, its GNI per capita dropped to $3,430 – a 10.91% decline from 2019. Thus, the Philippines remains a lower-middle-income economy.

On the one hand, it is the aspiration of developing nations to reach high-income status. But being in the lower-middle-income group also presented fantastic opportunities.

Globalization and technology, for instance, allowed cross-border employment. And that led to the rise of the Philippine BPO industry. It also presented opportunities for individuals working from home. Today, there are more than a million Filipinos earning a decent living from online gigs.

The Necessity of Hiring Freelancers from the Philippines

Business opportunities abound in rich economies, but competition is also stiff. For startups and most companies to survive, they need to manage their finances. And one of the best ways to do that is to outsource a part of their core activities.

Outsourcing helps companies keep expenditure down. But cost-cutting is not its only benefit. Business savvy clients also understand the importance of competent human resources. By hiring the right people, their business can thrive and grow at a faster rate.

Online gig workers need to understand that there is a demand for their services. Filipinos, in particular, are among the top choices in many fields.

From the freelancers’ perspective, finding a job is not easy. For every position made available, there are tens to hundreds of applicants. As such, many might surmise that there are only a few online gigs available.

But the reality is that filling positions is one of the top challenges for recruiters. This trend is consistent in high, upper, and even lower-income economies. For this reason, many companies eventually have to find talent elsewhere. And one of the largest pools of talent they can tap into is the Filipino freelancing community.

When the pandemic started, it exacerbated the severity of the talent shortage. All over the world, there is a significant spike in the number of employees leaving their jobs. The Great Resignation – as it’s called – is forcing companies to provide remote jobs.

Benefits alone may not be enough for some foreign companies to hire from the Philippines. Be that as it may, many of them had to hire remote workers because of the lack of applications.

Find Online Gigs in the Least Likely Places

In 2014, Pew Research Center released a report that showed Filipinos view the U.S. more positively than the American people. And one of the manifestations is the tendency of freelancers to favor U.S. clients over others. But with regards to online gig opportunities, it is a mistake to focus only on one or a few western countries.

There are 80 high-income countries and territories in the world. Table 3 lists 38 that have English language speakers and a population of at least one million. For sure, there are online gigs available.

Content writers, for instance, can pitch to businesses catering to these customer segments:

  • Local English-speaking population
  • Foreign expatriates
  • Foreign companies, consumers, and tourists

Some HIC nations not included in Table 3 may also need Filipinos to provide content. An example is those that rely on tourism. A few that come to mind are travel agencies and hotels in Guam, Barbados, and the Bahamas. They would need help promoting their services to an international audience.

In summary, freelancers should expand their markets. Instead of focusing only on the big four, there are many other countries. Even here in Asia, Singapore is proving to be a great source of online gigs.

Sources and Further Reading

Fenol, Jessica. “Philippine Freelancers See More Jobs with Growing “Gig Economy”: Survey.ABS-CBN News, 27 Mar. 2018. Accessed 12 Apr. 2022.

Hamadeh, Nada, et al. “New World Bank Country Classifications by Income Level: 2021-2022.The World Bank, 1 July 2021. Accessed 12 Apr. 2022.

World Bank Open Data.The World Bank. Accessed 12 Apr. 2022.

ROBERT LEE

I write articles that people actually read and Google loves.

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